Keywords in app metadata. Google uses phrases in your app’s title, and short and long descriptions to understand what it’s about.
Retention. Google rewards apps with a high retention rate as it suggests users love the experience.
App downloads. If more people download your app than a competitor, it suggests your app is the best solution. Google also uses conversion rates to ensure it serves up the most relevant apps.
Search engine optimization (SEO for short) is the process of improving a website’s visibility in search engines to drive organic traffic. By targeting specific keywords and enhancing user experience, SEO helps brands rank higher and attract more visitors.
For example, here’s TechRadar using SEO to rank highly for the popular keyword “best laptops for students”:
