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How to Use Facebook Audience Insights for Marketing Your Business?

Facebook Audience Insights allows you to gain customer insights on your Facebook Business Page. This includes your Facebook page followers’ demographics, interests, location and liked photos. You track each post’s performance by using the Audience Insights option (check the image below). After that, you click on the Audience Tab and check your followers’ psyche. The tab contains four options like trends, segments, demographics and potential audience. The trends tab shows whether your page followers are increasing or decreasing.

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How to Increase Google Rankings for Your Website?

Google Ranking refers to your website’s position on the search engine results page. Many factors determine your webpage’s rankings. They are website content, mobile-first optimization, link profile, user experience and technical SEO. When a potential customer enters a search query, Google’s algorithm scans millions of search pages. The website with relevant and trustworthy content ranks higher. So, your content must be relevant and engaging for your customers.  A high ranking means increased content viewership, more clicks and more conversions.

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How to Do E-Commerce Email Marketing?

E-commerce Email Marketing is sending promotional messages to customers through email. It helps in educating potential customers on your product’s benefits. Also, you send emails making existing customers aware of any special offers. It helps in your e-commerce business growth. Also, email marketing is important for an e-commerce business to help them with payments. You can guide your customers during the purchase by sending transaction notification emails. It makes the payment process convenient for them.

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How to do Email Segmentation?

Email Segmentation is the process of dividing your email subscribers into various criteria. These are demographic, behavioral, psychographic and engagement-based segmentation. In the case of demographic segmentation, a customer’s age, location, and occupation is considered. You consider a customer’s purchase and browse history during behavioral segmentation. Psychological segmentation considers customers’ interests and hobbies. The active, inactive, recent and long-time customers are seen in engagement-based segmentation.

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How to Do Email Marketing?

Email Marketing is a strong tool for businesses to reach their customers. It is important to build an email list of your target customers. After that, you send your company’s advertisement to their email. Many people check their email multiple times a day. Thus, your potential customers will see your mail on the same day. There are four kinds of marketing emails. They are promotional, informational, retention and transactional emails. A promotional email makes customers aware of new products or offers in real-time.

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How to Do Search Experience Optimization?

Search Experience Optimization (SXO) is a combination of Search Engine Optimization (SEO) and User Experience (UX). It is shown in the image below. It is important to ensure your website's visibility on search engine results. Also, your potential customers have the best user experience while surfing it. One of SXO’s aspects is an easy-to-navigate website interface for customers. They must be able to read your website content on any device without issues.

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How to Do Content Optimization?

Content Optimization helps in reaching your website content to the maximum audience. Your content must include keywords, a meta title and a description. These should be related to your business. It helps your potential customers know about your product’s features. Also, it is essential in converting your potential customers. The high-quality and accurate content meets their consumption needs. The usage of logical headings and subheadings organizes your content for readability.

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How to Do LinkedIn Marketing?

LinkedIn Marketing helps make business connections and generate marketing leads. A LinkedIn profile is necessary to build your business strategy. The social media platform helps in business growth by using hashtags. They help in tapping new clients for your business. Also, posting daily on LinkedIn gives your business ideas to your clients. They understand the products and services provided by your company. They, in turn, collaborate with you to design an ad to target their customers. As of 2024, the platform has 770 million users worldwide. It is poised to reach 942 million users by 2028.

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How To Do SEO for E-Commerce Website

A well-optimized e-commerce website is important for your business. It helps in reaching your products and services to many customers. Search Engine Optimization (SEO) is important for a website to increase search results visibility. It helps optimize specific keywords by which your customers search for your products. It leads to targeted traffic for your website. Also, SEO for E-commerce websites enables meeting your business goals. E-commerce sales are expected to reach $8 trillion by 2027. The statistics are given below.

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How to Do Marketing through Google Ads?

Google Ads are important in providing relevant search results through advanced algorithms. This helps various companies in promoting their business online. They also enable you to reach your target customers by using relevant keywords.  Also, they help in leveraging target customers' search intent. They display ads by studying the keywords entered by customers in the Google search engine. The pairing of search campaign advertisements with Performance Max provides a higher ROI. It helps the advertisers obtain an 18% higher conversion rate.

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