When it comes to Google Play, ASO isn’t just about improving your app store performance; it’s about increasing your app’s organic visibility in search results, too.
The good news is you can combine your ASO and SEO efforts in the following ways:
Earning backlinks from outreach efforts: Google uses backlinks as a Play Store ranking factor, so encourage sites to link to your Google Play listing as well as your website.
Share keyword insights: Optimize your Play Store listing using SEO keyword insights. This can help your listing rank in organic Google search results, too.
