Blog and Resources

How to do Competitors Keyword Analysis

Keywords in app metadata. Google uses phrases in your app’s title, and short and long descriptions to understand what it’s about.
Retention. Google rewards apps with a high retention rate as it suggests users love the experience.
App downloads. If more people download your app than a competitor, it suggests your app is the best solution. Google also uses conversion rates to ensure it serves up the most relevant apps.

How to take advantage of off page SEO

Improve E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness is a framework Google uses to evaluate your brand authority. Enhance these signals to rank higher in organic and app searches.
Link to your app from localized landing pages: If you create localized SEO landing pages, make sure you are linking to localized versions of your app from them.

How to Successfully do Keyword Research for SEO

When it comes to Google Play, ASO isn’t just about improving your app store performance; it’s about increasing your app’s organic visibility in search results, too.

The good news is you can combine your ASO and SEO efforts in the following ways:

Advanced SEO Strategies for Digital Marketing Success

App store optimization (ASO) involves optimizing an app’s listing to improve its visibility in app stores like Google Play and the Apple App Store. The goal is to attract organic traffic and increase downloads without paid advertising.

Each app store requires its own optimization techniques to account for each platform’s unique ranking algorithm.

Importance of High Quality Content

Search engine optimization (SEO for short) is the process of improving a website’s visibility in search engines to drive organic traffic. By targeting specific keywords and enhancing user experience, SEO helps brands rank higher and attract more visitors.

For example, here’s TechRadar using SEO to rank highly for the popular keyword “best laptops for students”:

The Impact of SEO in Website

Google Play is the biggest app store in the world, with almost 2.3 million apps available compared to the App Store’s 2 million. It takes a lot to get noticed, so an app store optimization (ASO) strategy is vital for increasing organic traffic.

ASO works even better when paired with SEO. Since Google owns both the Play Store and its search engine, traditional SEO tactics can amplify your ASO strategy to drive organic traffic from both platforms.